Watch game industry experts discuss how gamer opinion and behavior are shaping the creation of today’s top games. Never before have game studios been able to interact with gamers through every stage of the game development process. Through both in-game analytics and online communities, game studios can validate early concepts, raise funding, test marketing, and communicate with their audience. However, all of this new information also comes at a cost. It can be difficult to identify which feedback to follow and which to ignore, and staying engaged with your audience is an incredible resource drain on teams. Join us for a lively discussion on how gamers impact product. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW

Be the first to comment