Mobile has dramatically shifted the music industry landscape to address one of music’s great obstacles: lack of awareness. More concert tickets are selling today through the use of targeted and synergized marketing campaigns, influenced by data that helps marketers better understand concertgoer behaviors and interests. This “mass personalisation” is being used to reach people via mobile, social, email, retargeting & push marketing; but what’s next? Join this exciting discussion to find out how Live, Broadcast, Digital and Social are being utterly transformed by mobile. Learn about the latest tech tools, and how to optimize each one to benefit your artist, tour or promotion. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW

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