Esports are making a new push into the public eye, and have already surpassed some of the traditional Big Four sports in terms of popularity. The League of Legends World Championship Final sold out a 40,000-seat World Cup stadium in 2014, more than 79 million people follow gaming on YouTube, and ESPN2 aired the finals of Blizzard’s Heroes of the Dorm tournament in 2015. Esports are no longer on the periphery of the sporting world. But with increased exposure, comes greater scrutiny. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW

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