If games are to realize their full potential to change lives, commercial game companies will be major players. Yet how the $95 billion commercial gaming industry views games for impact is unclear. Do companies that apply their best talent to improve learning, health and society view those efforts as charity, corporate responsibility, smart business strategy, or all of the above? A panel of industry experts will discuss the successes and failures of commercial efforts to develop games for good, and what lessons other developers and investors can learn. Join us for a discussion on the future of gaming for good. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW

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