How Do We Get Billions of People to Eat Less Meat? | SXSW Convergence 2016
U.S. consumers are increasingly aware of the impact of our high per-capita consumption of meat on the environment, global food security, antibiotic resistance and increasing chronic disease. But dramatically reducing our meat consumption to reverse these trends can seem radical, even impossible. How can you convince people to cut back on something so abundant, cheap and delicious? This panel will explore what history tells us about how dietary shifts happen and what it can teach us about how to encourage individuals to embrace a lower-meat diet going forward. We’ll discuss a number of historical cases, such as efforts during World War II to get Americans and Brits to eat offal. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW
