When news breaks or an epic play happens, emerging platforms like UNINTERRUPTED are the place where athletes turn to give their direct, raw perspective — directly from the source, themselves. Fans can now follow their favorite athletes for uncensored, real-time perspectives without delay or filter. Athletes are able to communicate directly with fans, while providing rare behind-the-scenes video content that offers a peek into their lives. This panel will discuss the significance of player access and the benefit the players receive from being able to provide their perspective so fans can hear it straight from the source. Panelists include: NFL player Odell Beckham, Jr., UFC Star Ronda Rousey, Maverick Carter, CEO of Uninterrupted, Rory Brown, President, Bleacher Report. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW

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