A one-on-one discussion with Emmy and Golden Globe nominated actor, producer, philanthropist, and role model Kerry Washington about the new rules of modern personal branding. Kerry will be chatting with InStyle's Editorial Director Ariel Foxman about how she has successfully harnessed the power of social media to promote not only her career and hit TV Show, Scandal, but also positivity and social good. How has social media impacted traditional media's representation of diversity and beauty? How does one remain in dialogue with fans, yet maintain privacy? What lessons has she learned about filtering reactions on social media and staying confident and true to her voice? Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW

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