Gun-related violence in the U.S. is a public health crisis, with nearly 100,000 people injured or killed each year. Despite the critical need for timely data on gun violence, laws and regulations often prohibit comprehensive data collection. The emergence of non-traditional data sources –online news, Google, and Twitter– has already been used to track a wide range of public health phenomena, such as the spread of influenza, and now has the potential to track gun usage and opinions. This session will demonstrate and discuss a brand new publicly-accessible interactive platform that provides real-time information and forecasts, on gun ownership and gun violence in searchable geographic areas. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW

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