Emily Weiss has a hunch that the time-tested marketing mantra “sex sells” is going away. Technology is enabling self-expression, but most importantly self-acceptance, in a tremendous, unprecedented way. So at Glossier she’s operating under the belief that self sells. That being yourself, being honest and authentic sells. Wherever you're at, that is fine with Glossier. She’s taking a chance that women will respond to this reclamation of beauty and their bodies. In this discussion between Glossier Founder & CEO Emily Weiss and her longtime friend and mentor, Katherine Power, Co-Founder and CEO of Clique Media Group, will explore the cosmic shift taking place in the beauty industry and why the top-down traditional advertising model doesn’t work anymore (and why it’s inherently anti-feminist). Get excited for lots of talk about, content, commerce, media, and mediums. But it’s beauty and feminism, so it’ll be way more exciting than just that. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW

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