For some, augmented reality (AR) may seem like a far-fetched concept of the future. Often dismissed as a complex endeavor requiring the expertise of a level 10 coding wizard, AR isn’t always leveraged when designing marketing campaigns and new retail experiences today. But it should be. By offering the unique experience of blended physical and digital content, augmented reality is in the excellent position of changing how we see the world. And it’s deceptively easy to execute. HP Aurasma and GameStop share strategies and pro tips for creating augmented reality and delivering a new hybrid physical-digital shopping experience that engages people, provides value, and drives sales. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW

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