Over the last several years, two of the most creative names in the kids space, LEGO Group and Cartoon Network, have found themselves naturally drawn together to partner on new ways of telling stories to their shared audience. At this panel, learn how these two companies, driven more by their cultures of collaboration and experimentation than by any overt business objective, worked together to build a smash hit (Ninjago) and in just a year jointly created the multiplatform toy/digital/shorts property, Mixels. This session is part of Convergence Programming at SXSW 2016 and open to all Film, Interactive, Gold, and Platinum badgeholders. If this session is scheduled on Monday, March 14 or Tuesday, March 15, then it is also open to all Music badgeholders. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW

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