The NBA, its game and its players have never been more popular – just ask the fans who congregate in social communities around the world to celebrate the game of basketball. Fans want to do more than just follow the NBA – they want to contribute to the conversation and help shape the league’s narrative. In order to address this ever-growing fan involvement, the NBA has focused on becoming a global leader in capturing, packaging and sharing its video content. NBA Commissioner Adam Silver will discuss the ongoing shift in fan consumption, the league’s opportunities for future growth and the NBA’s modern approach to content sharing and distribution among fans. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW

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