With picturesque venues that change every week, an abundance of data, and individuals competing, professional golf is uniquely positioned among sports for virtual reality. At this stage in VR, the pace of the game is another benefit, bringing action to viewers while also ensuring they can easily follow along. The role of individual athlete personalities is also key. Watching a golfer play or interact with a caddy creates an intimate behind-the-scenes view of life on the greens. It can also help a viewer gather valuable instruction tips. From concepting to the shooting and stitching of video footage, this panel will explore the takeaways (and pitfalls) in producing PGA TOUR golf in VR. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW

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