Gender equality is a moral and a business imperative. But unconscious bias holds us back, and debiasing people’s minds has proven to be difficult and expensive. In an effort to make workplaces more effective and inclusive, companies have tried special training programs and a score of other techniques to change the way employees think. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts. Building on new insights into the human mind, Bohnet draws on data from companies, universities, and governments, often from randomized controlled trials, and offers evidence-based interventions. Presenting research-based solutions from her new book, What Works, Iris Bohnet shares the tools we need to move the needle in classrooms and boardrooms, in hiring and promotion, benefiting businesses, governments, and the lives of millions. More can be done—often at shockingly low cost and surprisingly high speed. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW

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