Not so long ago, when you needed an answer, you turned to people—you called them, you met in person, you asked around. In twenty short years, search engines have become the first stop. Humanity has taken a backseat to algorithms. Search is taken for granted. There’s been iteration and operational improvements, but there has not been a significant challenge to the established pattern of seeking information—there has not been a fundamentally new approach in two decades. Join Biz Stone (co-founder of Twitter, Medium, and Jelly) and Danny Sullivan (author, founder of Search Engine Land) as they challenge established patterns, networks, and unlock the value of combining humanity with technology. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW