Gender bias has become one of the most important discussions and movements within the tech industry. Michele Madansky and Trae Vassallo are two of the authors of the recently-released “Elephant in the Valley” report that provides strong data documenting the workplace challenges in the tech industry. This study was inspired by the impactful conversation that came out of the Ellen Pao / Kleiner Perkins trial from March 2015: “What we realized is that while many women shared similar workplace stories, most men were simply shocked and unaware of the issues facing women in the workplace.” Madansky and Vassallo will discuss the “Elephant in the Valley” survey, the reaction they have encountered since its release, as well as solutions they think the tech industry can embrace to improve upon the many problems exposed in this report. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW

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