Everyone's talking about self-driving cars these days, but how can you differentiate between hype and reality? In the six years of Google’s project, its vehicles have self-driven over 1.3 million miles, racking up the equivalent of 90 years of human driving experience. Google says its cars can now handle the vast majority of everyday situations it finds on the roads, but what does the path to a driverless future look like? How could it be that self-driving cars be both three and 30 years away? Urmson shares his stories from the front lines of building the world's first fully self-driving cars. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW

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