Female musicians rock. Beyoncé is a feminist, and bands like HAIM, Alabama Shakes, and Pussy Riot have progressed recognition of female musicians in recent years. As more and more female musicians gain awareness, it’s become increasingly important to take a step back and analyze how female musicians are represented in mainstream media and advertising today, what improvements have been made and what challenges we still face as an industry. Hear industry leaders come together to discuss the present and future of representations of women in music media. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW

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