A few years ago, I had to come up with a way to promote some Eagles pre-season games on our air, and I knew the Birds hadn't done very well the year before.

Then I remembered that we had some stock footage of this skier who was yard-saling down a mountain. When I downloaded it originally, I wondered what I would ever be able to use it for. Then I turned the negative of having a mountain beat you up into a spot about the spirit of competitiveness and rising above your failures.

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