Table K: Unfollow & Dislike "Interface Industry" This paper aims to discuss how a new cultural interface industry is emerging, how this relates to arts and culture, and how art makes us realize that this relate more broadly to contemporary versions of computing. Traditionally, we have seen the interaction in interfaces as an empowerment of the user who can navigate more freely and often even participate. This has also been true for cultural interfaces, however, we now see the popularity of new digital cultural platforms such as e-readers, tablets, smart phones and other devices that track and monitor consumption in ways that can be described as controlled consumption (Striphas 2011). Following the model of social media, these devices are designed to reverse the order of consumption and production. In this way, consumption becomes the production of behavioural traces for the publishers and producers. For example, in e-readers our reading behaviour is tracked and datafied in order for profiling, marketing and other kinds of capitalisation to take place (Striphas 2010), and devices such as the Amazon Kindle or Apple’s iOS combine hardware, software and shops in intricate ways. + INFO: www.gredits.org/interfacepolitics/en/interface-industry-3/

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