www.pbs.org/independentlens/objectified/ How does the design of your cell phone, toothbrush or couch impact your life? Did you ever stop to think about it? Director Gary Hustwit (HELVETICA) looks at our complex relationship with manufactured objects, the people who design them and the creative process behind their work. Step inside the offices of the world's most influential product designers to see how these objects influence us—oftentimes without us even knowing it. In this clip, Apple's Jonathan Ive gets obsessive about design. OBJECTIFIED premieres Tuesday, November 24 on Independent Lens, a weekly series airing on PBS. Hosted by Maggie Gyllenhaal, the acclaimed series showcases powerful and innovative independent films. Presented by ITVS, Independent Lens is broadcast on PBS stations nationwide. Visit the Web site for more: www.pbs.org/independentlens/objectified/

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