Reflections on a blended learning course held in 2009 for 3rd year undergraduate students studying Tourism at Turismo Sant Ignasi, Universidad de Ramon Llull, in Barcelona, Spain. Part One - Introduction Part Two - Student Reflections Part Three - Conclusions and Opportunities Original student interviews are here: virtuallytourism.posterous.com Unfortunately, Turismo Sant Ignasi were uninterested in letting me repeat the course in future years, and have adopted a more conservative and less innovative approach to the study of Tourism