Jessica Bowman, CEO of SEOinhouse.com, discusses the key takeaways of her session at MagNet 2016, DG3 SEO Publisher Roadmap in 90 Minutes. SEO strategy should be incorporated into magazine publishers' editorial schedule, website considerations, and audience engagement plans. MagNet: Canada's Magazine Conference, took place June 7–9, 2016. MagNet 2017 will take place April 25–28 at the Courtyard Toronto Downtown.