Jess Ross, who presented Digital Editions for Small Mags (DG1) at MagNet 2016, chats with us about the key takeaways from her session. Magazines need to create a discoverable, terrific experience for readers to keep them coming back. MagNet: Canada's Magazine Conference, took place June 7–9, 2016. MagNet 2017 will take place April 25–28 at the Courtyard Toronto Downtown.