Subscribe to Mass Appeal: goo.gl/LqG3wZ Buy RTJ2 on iTunes:​ ​found.ee/rtj2 "When Run The Jewels sent me this track, I knew we had the opportunity to create a film that means something. I felt a sense of responsibility to do just that. We had to exploit the lyrics and aggression and emotion of the track, and translate that into a film that would ignite a valuable and productive conversation about racially motivated violence in this country. It's provocative, and we all knew this, so we were tasked with making something that expressed the intensity of senseless violence without eclipsing our humanity. For me, it was important to write a story that didn’t paint a simplistic portrait of the characters of the Cop and Kid. They're not stereotypes. They're people - complex, real people and, as such, the power had to shift between them at certain points throughout the story. The film begins and it feels like they have been fighting for days, they’re exhausted, not a single punch is thrown, their violence is communicated through clumsy, raw emotion. They've already fought their way past their judgments and learned hatred toward one another. Our goal was to highlight the futility of the violence, not celebrate it.” For El-P of Run the Jewels “this is a vision of a seemingly never-ending struggle whose participants are pitted against each other by forces originating outside of themselves.” Adds partner Killer Mike "this video represents the futile and exhausting existence of a purgatory-like law enforcement system. There is no neat solution at the end because there is no neat solution in the real world. However, there is an opportunity to dialogue and change the way communities are policed in this country. Salutes to AG Rojas for his unique take on the subject matter and to Shea and Keith for giving us their all and bringing it to life." DIRECTED BY A.G. ROJAS PRODUCED BY PARK PICTURES UPCOMING TOUR DATES: 04/10 - Coachella 04/17 - Coachella 05/09 - Big Guava Fest, Ft. Lauderdale FL 05/23 - Boston Calling Music Festival 2015, Boston, MA 05/29 - Primavera Sound, Barcelona, Spain 06/06 - Field Day 2015 - London UK 06/07 - The Forum - London, UK 06/12 - Bonnaroo Music Festival 2015, Manchester TN 07/05 - ATP Iceland 2015 - Keflavik, Iceland 08/11-08/15 - Oya Festival 2015 - Oslo, Norway 08/14 - Flow Festival 2015 - Helsinki, Finland 08/28- Reading Festival 2015 - Reading, UK 08/29 - Leeds Festival, Wetherby, UK --------------Run The Jewels-------------- www.runthejewels.net/ twitter.com/therealelp twitter.com/KillerMikeGTO twitter.com/runjewels instagram.com/KillerMikeGTO instagram.com/thereallyrealelp --------------Mass Appeal Records-------------- Website: massappealrecords.com Twitter: twitter.com/massappealrecs Instagram: instagram.com/massappealrecs Facebook: facebook.com/massappealrecs What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.

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