The economic climate has highlighted the trend for people to holiday at home. To help support the local tourism industry Visit Devon, the county's tourism body wanted a campaign aimed at Devon residents to staycation at home. To reach the maximum audience we proposed a TV ad positioning Devon as a world-class holiday destination -- 'So why not stay?'. The ad proved to be such a success it was shown in the Midlands where Thinkbox research showed it to be highly effective in positioning Devon as a potential holiday destination. We have also teamed Visit Devon with a number of national brands in affinity partnerships, which has grown their database.

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