Why do we fixate on the things we can see immediately when we crave change? In this passionate talk Robert Greene shares the key to transforming ourselves and also talks about his own personal transformation and his path to becoming a bestselling author. About Robert Greene Robert Greene is the internationally best-selling author of The 48 Laws of Power, The Art of Seduction, The 33 Strategies of War and The 50th Law (with rapper 50 Cent). His books have been translated into 17 languages. He has worked in New York as an editor and writer at several magazines; and in Hollywood as a story developer and writer. He has lived in Brixton, Paris, and Barcelona; speaks several languages and worked as a translator. He tweets as @RobertGreene About TEDx In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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