In this clip from www.artistshousemusic.org - George Howard, Professor of Music Business at Loyola University, New Orleans, continues his course "Music Business" 101 with an extended discussion of the three sides of the "Hedgehog Concept" -- your passions, what you can do better than anyone else, and how you can make money -- and how to turn these three things into a coherent, disciplined strategy for advancing your career in the music industry. He also delves into the second main goal of a music career -- making music that has a lasting effect on the culture you live in, rather than just capitalizing on an of-the-moment trend.

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