Business owners hope by posting these signs they can help create a safe space that welcomes everyone. Each one said they have friends who have been victims of hate. As business leaders they felt they needed to stand up. Both say they've gotten some pushback from customers but it has been overwhelmingly positive. For Foster and the Schwartzmans it's more than just a business decision. It's a values one. "We got to be who we are and say what we believe," Foster said. An advocacy group for small businesses called Main Street Alliance has picked up the poster and made it available for free download for those that want on.