Get a behind the scenes look at adidas as they plan, produce and launch YouTube content for 2014’s biggest sporting event - the World Cup. In this video, adidas shares their biggest lessons about how to rethink your ways of working to create a seamless content story across digital platforms. Featuring: Tom Ramsden, Senior Global Director, adidas Football Rob Hughes, Global PR & Social Media Manager, adidas Football Fabio Costa, Creative Director, TBWA/Chiat/Day Layla Anna-Lee, Host, KICKTV Jimmy Conrad, Host, KICKTV Hugh Wizzy, Host, KICKTV adidas Football: youtube.com/adidasfootballtv KICKTV: youtube.com/kicktv Produced by Portal A: portal-a.com Subscribe → bit.ly/1OwZWkP Stay connected with YouTube Re:View → bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for product news, creative inspiration, industry trends, and best practices to build your online video strategy.

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