Videographic: How advertising spending has changed in America
Media to watch: An animated infographic showing changes in advertising spending over the years. Media to watch. Changes in advertising spending over the years. In 1980, newspapers accounted for nearly half of all media advertising -- 40 billion dollars a year. Magazines held about a tenth, as did radio. TV and film garnered 30 billion. And outdoor adverts the rest. Over the decade, newspaper ads grew. As did others -- notably a 40 percent increase in TV and film. And despite dips, for the next 15 years media advertising grew until the financial crisis. Then it fell off a cliff. Since then, it’s grown mostly due to internet ads. Most other media stayed steady. But newspapers ads continued to drop. Today, newspapers ad income is half what it was in 1980 -- and half of internet ad spending too. And these trends are expected to continue. All traditional media has suffered. But newspapers most of all. For more video content from The Economist visit our website: econ.st/1vJDt98
