Michael LaFido has been called the “new age of real estate marketing.” Heralded as one of the most creative residential agents in the Chicago area, he once organized a professional video shoot with luxury cars, horses and a film-shooting drone to market a $4.5 million Barrington Hills estate. LaFido has developed his own method that takes a more comprehensive, proactive approach to marketing a home, consisting of a 201-point plan for each property which ensures that his listings attract only the most qualified buyers. He has been featured in Crain’s Chicago Business, Modern Luxury, Fox 32 and other local and national media outlets. He has written a book, “Cracking the Real Estate Code” and hosts a real estate video blog web site. He is the founder and creator of the nationally recognized Verified House home seller advantage program and has spoken about real estate marketing during many public speaking engagements and national conventions. Michael LaFido | Broker Associate Conlon Christie’s International Real Estate Team Leader | Michael LaFido Group P: 630.674.3488 (text)| O: 630.571.1750 | F: 858.309.6516 TheLafidoTeam.com Mike@TheLafidoTeam.com