Fred Deakin is a British designer, educator and musician. He is part of the electronic music duo Lemon Jelly, and was one of the founders of design firm Airside. Since 2012 Deakin has set up a new venture called Fred & Company, dedicated to artistic and interactive projects. He currently teaches on the MA Communication Design course at Central Saint Martins, London. www.freddeak.in For more episodes of The Creative Class visit www.thecreativeclass.tv

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