Author, speaker and business consultant Bruce Parker is better know as the "Doctor-preneur" and has created a program of Practice Management for Chiropractors and other medical practitioners that has helped many doctors increase their income and better manage their time. In this interview, Dr. Parker discusses how the traditional concept of simply treating pain may not fit the new paradigm for today's patients. He reveals that even though in most cases a patient's pain is merely a symptom of the problem, traditionally Chiropractors weren't taught to think in this way. Using this new way of thinking can increase success and most importantly, patient satisfaction.