This is a clip from Lee Odden's session at Content Marketing World 2014. He talks about how to use influencer marketing to tap into a rich source of content optimized for engagement, sharing & action. Read more about Lee's session here: www.contentmarketingworld.com/lee-odden-content-influencer-marketing-a-powerful-way-to-grow-your-business-cmworld-recap/ See all CMW 2014 sessions & slides by ordering the On-Demand package: contentmarketingworld.com/info/ GET EVEN MORE from the Content Marketing Institute FOR TONS MORE advice & education www.contentmarketinginstitute.... SUBSCRIBE TO OUR EMAIL LIST! info.contentmarketinginstitute... REGISTER NOW FOR CONTENT MARKETING WORLD 2015 contentmarketingworld.com/ LET'S CONNECT! Twitter ► twitter.com/@cmicontent Google+ ► plus.google.com/+Contentmarke... Facebook ►www.facebook.com/ContentMarke... Linkedin ► www.linkedin.com/company/conte... Slideshare ►www.slideshare.net/cmi