Search Engine Marketing (SEM) Video Tutorial Guide

submitted by JonS on 11/18/15 1

Get a free consult @ www.byreputation.com | This search engine marketing video tutorial guide covers the key elements to focus on for a search engine marketing campaign. It covers the following topics for search engine pay-per-click marketing; Adwords Textual, Adwords Network, Adwords Images Ads, and Bing Yahoo PPC. It covers the following topics for SEO; Keyword Research, Analytics, On Page Optimization, Link Building, and Social Signals. Top Tips for SEM covered: 1) Adwords Textual Adds - Always use brackets, focus on buy words, and geo target your search engine marketing campaigns. 2) Adwords Google Network - Set up a different campaign to track conversions, check daily, block domains that do not convert. 3) Adwords Image Ads - Take the time to make images for each dimension set, low competition for this area leads to lower cost per click. Top Tips for SEO covered: 1) Keyword Research - Use the data compiled from your PPC campaign and focus on words that have proven to bring in sales. 2) Analytics - Review analytics to identify low hanging fruit in the form of keyword strings that you already get quality traffic from. 3) On Page - Make sure your title and description are congruent with the landing page. This will increase the time on page per click and push you up the SERPs. 4) Linkbuilding - White hat only and diversity anchor text. 5) Social Signals - Fastest growing area of the algorithm. Focus on Facebook, Twitter, Google Plus and Pinterest.

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