✔ Start your free, no risk, 30 day trial. bit.ly/JoePulizzi_Try_GR_Free In this webinar, Joe Pulizzi, founder of the Content Marketing Institute, reviews the latest content marketing research, and then dives into the five essentials for marketers in 2015. The webinar includes: ✔ Setting proper goals for your content marketing program ✔ Creating a content marketing mission statement to drive your business. ✔ Focusing on subscribers over likes and fans. ✔ Developing an influencer program to acquire new subscribers. ✔ Jumpstarting your content marketing program with partnerships