Modern Content Marketing: Coca-Cola's "Content 2020 Initiative"
submitted by JonS
on 11/18/15
1
This is the best modern content marketing (messaging) strategy video on how Coca-Cola is changing from "creative excellence" (advertising) to "content excellent" (organic content shared with the online community). It is the best content marketing strategy video in the last decade. For more information, visit projects.forwardm.com.
