Dr. William James Reddin (May 10, 1930 - June 20, 1999) was a British-born management behavioralist, theorist, writer, and consultant. His published works examined and explained how managers in profit and non-profit organizations behaved under certain situations and conditions. The focus of his work was to understand to what extent managers were effective in their role and successful in managing situations to have the right impact on the organization's objectives. Created using PowToon -- Free sign up at www.powtoon.com/

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