Beefmaster bulls are valued for the maternal attributes of their female offspring that include early breed up, high calf survivability and overall longevity in the cowherd. Beefmaster influenced feeder calves are appreciated for efficiency of gain, fewer days on feed and industry acceptable quality and cutability with high dressing percentages. Beefmaster breeders understand the importance of using modern advancements in technology to provide their customers with the most current selection tools. DNA testing, feed efficiency and carcass ultrasound are mainstream practices that are used today to enrich the cattle that have been built on a generations long foundation of selection based on economic efficiencies of the six essentials.

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