Content Marketing for Startups by Susan Su. What is content marketing? Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. Content marketing can help you with: organic traffic acquisition demand gen lead nurturing conversion retention fundraising and influence all of the above, for b2b and MOAR.... ...IF you do it right. Learn more about 500 Startups here -- bit.ly/1hk8saq Don't forget to sign up for the Distro Snack, our daily bite sized growth tip 500.co/distrosnack -~-~~-~~~-~~-~- Please watch: "Growing with Pinterest - Pinterest Marketing for Startups" ➨ www.youtube.com/watch?v=spjaZRokMVo -~-~~-~~~-~~-~-