TOPPO THAT! Photo Contest Mechanics PROMO COVERAGE / DURATION Promotion coverage is nationwide Promo period is from March 17, 2014 to May 30, 2014 Mechanics: Contest is open to all local residents. Buy a pack of Toppo from convenience stores, supermarkets nationwide. A bi-weekly theme will be announced in the Facebook fanpage. Take a picture of yourself with your Toppo Pack following the announced theme. Go crazy, get creative and have fun! Like ToppoPH on Facebook or follow us @toppoph on Twitter and Instagram Upload your photos on Facebook, Twitter or Instagram and use the hashtag #toppothat and tag @toppoph Only entries with BOTH #toppothat and @toppoph will be considered valid Valid photos will be screened before being posted on the ToppoPH Facebook page Once photos are deemed valid, users will be notified via Facebook, Twitter or Instagram that their photos are now posted on the ToppoPH Facebook page and can now be shared and liked Photo with most likes on the ToppoPH FB page on the last day of the announced theme will be the winner. The winners will be judged based on the criteria below: 25% - Creativity 25% - Originality 50% - no. of votes Submit as many entries as you want. Announcement of Winners: Theme 1 -- March 17 -- March 31 April 2 Theme 2 -- April 1 -- April 15 April 17 Theme 3 -- April 16 -- April 30 May 2 Theme 4 -- May 1 -- May 15 May 19 Theme 5 -- May 16 -- May 31 June 3 Winners will receive the following prize: P4,000 cash and a Lotte Gift Pack for the winners. A grand winner will be chosen among all entries via popular votes among other users. Announcement of grand prize winner will be announced on June 15, 2014 The winner will receive one (1) unit of iPad Air with Toppo jacket.