Process: The Adidas Ultra Boost AKA "The World's Best Running Shoe"

submitted by virtualend on 10/22/15 1

Get the latest from HYPEBEAST TV by hitting the SUBSCRIBE button! In a previous post, we took a behind-the-scenes look at adidas' latest offering in the form of the Ultra Boost running shoe. Now, in an HYPEBEAST PROCESS video, we get to watch the entire process in the production of the latest sneaker. Despite living in the modern age where nearly everything that is created is done so by autonomous machinery, it's refreshing to see that there is some level of human intervention to produce the polished product. From the complete knitted uppers to boxing the complete pair, this short exploration in the construction of the Ultra Boost sheds light on the breakdown of the minimal, lightweight running shoe, and the attention to detail implemented by the workers. For up-to-date news and more: HYPEBEAST.com View more HYPEBEAST videos: YOUTUBE.com/user/HypebeastTV Stay connected with us on your favorite social media platform: FACEBOOK.com/hypebeast TWITTER.com/hypebeast TUMBLR.com/tagged/hypebeast PINTEREST.com/hypebeast INSTAGRAM.com/hypebeast

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