In the next five years, buying local will beat online. Merging the tactility and immediacy of physical retail with the richness and personalization of online, local shops will make online-only stores seem downright quaint. Every year IBM makes predictions about 5 technology innovations that stand to change the way we live within the next 5 years. This set of predictions, narrated by Mo Rocca, is all about personalization. See the other predictions at www.ibm.com/smarterplanet/us/en/ibm_predictions_for_future/ideas/?cmp=usbrb&cm=v&csr=agus_5in5videos_20131211&cr=youtube&ct=usbrb301&cn=buying_local_will_beat_online_video