We interviewed Paul Ellis, founder of Swim for the Reef (www.swim4thereef.org/) to learn how he turned an epic 45 mile swim into a global media event drawing attention to the plight of the coral reefs. With amazing footage from Brad Love of Angel Productions (angelproductions.tv/), we hear about the five years of work that went into landing a story on CNN and the lessons learned in the ten years since the swim. Keep an eye out for an upcoming documentary about the event that is due to be released soon! Soundtrack: "bubble life" by christopher hawes. Hear more of his amazing music at smilingcynic.com/

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