We speak with Jill Lublin, best-selling author, international speaker, and publicity strategist. In this segment, Jill discusses using "everything you've got" to connect with your audience and gain publicity. She shows how to strategize your publicity pieces to reach a wider audience and get noticed by major media outlets. Sharing examples from her professional experience along with practical tips, Jill discusses using the calendar to your advantage and even how to create your own holiday.

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