Every business--regardless of size--and every entreprenuer can benefit from a well-conceived publicity campaign, according to internationally recognized publicity expert, Jill Lublin. "Publicity is the engine that drives people's business. It drives credibility and visibility and makes you a trusted name in your industry." Ms. Lublin, who recently spoke at the innaugural Innovation Economy Expo in Ontario, California, told SoCalCEO's Ja Marr Brown that one of the keys to successful publicity particularly for new business owners, is overcoming the fear of "putting yourself out there." One way to do that she says, is to "see yourself as an advocate of your business." Many business owners who are just starting out often don't realize how affordable publicity can be, particularly with the growth and acceptance of social media as a primary marketing tool. Jill Lublin specializes in the proper integration of social media with traditional media to help people and firms with their specific publicity initiatives. "There are ways to get your message out that are affordable and doable and gets your message heard," Lublin says, Of course, the most important benefit of publicity to any business owner according to Lublin: increased sales. "Publicity is one of the key elements that actually create referrals and prospects. First thing is to make sure you are clear about your message—Get your message concise and precise and then use everything you've got about yourself in order to get the message out. Over the past 20 years, Jill Lublin has worked with ABC, NBC, CBS, and other national media. Jill has been featured in The New York Times, Women's Day and Entrepreneur Magazine among others. In addition to her best-selling books, "Guerilla Publicity," "Get Noticed...Get Referrals," and "Networking Magic," Jill Lublin has also created a complete home study system which teaches her clients how to "Be Influential." See You On Our Site SoCal CEO Magazine socalceo.com Facebook: www.facebook.com/socalceo Twitter: www.twitter.com/socalceo Google+: plus.google.com/u/0/114201424590803573756/posts ========================================= Visit Our Free ACES Business Academy acescalifornia.org/webcasts.html SoCal CEO YouTube Channel www.youtube.com/user/SoCalCEO2?feature=watch ========================================= SoCalCEO Episode:

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