Expway's Offering at eMBMS i.e. at LTE Broadcast
Expway is proud to launch the 5th generation of its Mobile Broadcast software, the eMBMS solution, at the Mobile World Congress 2013. The solution enables Mobile Operators to broadcast any content, live or on-demand, at their LTE network. The reason for Carriers' interest is clear: In 2016, 70% of the total mobile traffic will be video content. eMBMS allows carriers to reduce significantly the costs when delivering Live TV, and it can also be used to create new innovative subscription-based or pay-per-view services by using Push VOD and filecasting. It is estimated that eMBMS will allow carriers to offload 20 percent of their traffic. As a concrete example, an operator can save 12% of its Youtube traffic, just by caching the 20 most viewed videos and transmitting them using eMBMS. Expway's eMBMS solution is composed of a Device Middleware, a DASH Video Player and a BM-SC Server. The solution smoothly integrates with operators existing OTT services as it relies on DASH video protocol. The company announces that its solution has been selected and is powering several trials in the US, Europe and Asia, and has also been selected for a commercial service that will be launched in Asia, in 2013. For more information, please visit: www.expway.com/products/embms.
