Stuart reunites with Waitrose to deliver some early festive cheer in the first of three spots for their Christmas 2013 campaign.

"The Story of Giving Something Back" draws attention to the work Waitrose and its staff members do for local good causes through their charitable Community Matters scheme.

A small boy accompanies his Mum to pick up some pre-Christmas groceries and sees for himself the power of the small green coin given to him at the checkout. It's with this token that he chooses which local cause will receive the support of the Waitrose store - in this case the fantastic work the Waitrose partners do to help with providing a festive meal for the elderly folk of Dibden in their weekly lunch club.

Stuart famously directed Waitrose's TV campaign throughout the 2000s, establishing a distinctive look and feel for the brand with a series of films applying Stuart's signature impressionistic photography and intimate storytelling. His reunion with Waitrose has been heralded by DavidReviews (www.davidreviews.com/DRFeaturedWork.asp?ClipID=38391), with the site opining that the two are the "Elizabeth Taylor and Richard Burton of advertising... both Waitrose and Elizabeth Taylor always looked at their most radiant when attached to their one great love".

See more of Stuart's work at the Nice Shirt website: www.niceshirtfilms.com/directors/stuart-douglas
And there's always lots more to see at the blog: niceshirtfilms.blogspot.com

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