This is the official Riello Elettronica rebranding video 2011 : Riello UPS brand consolidates the entire Riello Elettronica UPS-Portfolio. Riello Elettronica Group unveiled a branding initiative designed to reinforce the global marketing and sales efforts supporting its rapidly growing UPS portfolio. Starting 1 Jan. 2011, all UPS products, including those previously sold under the AROS name, will be marketed worldwide under the Riello UPS brand, with a new logo and visual identity. All solar inverter products will be sold under the AROS Solar Technology brand.